{"id":20485,"date":"2022-09-07T16:54:19","date_gmt":"2022-09-07T14:54:19","guid":{"rendered":"https:\/\/www.serverplan.com\/blog\/?p=20485"},"modified":"2022-09-07T16:55:33","modified_gmt":"2022-09-07T14:55:33","slug":"meta-description-google","status":"publish","type":"post","link":"https:\/\/www.serverplan.com\/blog\/meta-description-google\/","title":{"rendered":"Come deve essere la meta description per Google?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/snippet#use-quality-descriptions\">aggiornano le linee guida<\/a> per realizzare una meta description Google friendly. Mountain View ha rinfrescato la documentazione sugli snippet che appaiono nei risultati di ricerca indicando <strong>esempi di meta descrizioni<\/strong> di buon livello e altri metodi meno efficaci per realizzarle. Nello specifico, Google ha indicato quattro categorie di esempi pi\u00f9 o meno virtuosi, il tutto per aiutare i webmaster a realizzare dei testi sempre pi\u00f9 efficaci. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.serverplan.com\/blog\/wp-content\/uploads\/2022\/09\/description-google-min.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.serverplan.com\/blog\/wp-content\/uploads\/2022\/09\/description-google-min-1024x682.jpg\" alt=\"meta description per google\" class=\"wp-image-20489\" srcset=\"https:\/\/www.serverplan.com\/blog\/wp-content\/uploads\/2022\/09\/description-google-min-1024x682.jpg 1024w, https:\/\/www.serverplan.com\/blog\/wp-content\/uploads\/2022\/09\/description-google-min-300x200.jpg 300w, https:\/\/www.serverplan.com\/blog\/wp-content\/uploads\/2022\/09\/description-google-min-768x511.jpg 768w, https:\/\/www.serverplan.com\/blog\/wp-content\/uploads\/2022\/09\/description-google-min-586x390.jpg 586w, https:\/\/www.serverplan.com\/blog\/wp-content\/uploads\/2022\/09\/description-google-min.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Probabilmente tutte queste attenzioni sono legate al fatto che la meta description <strong>non favorisce direttamente il ranking <\/strong>(di solito Google non \u00e8 mai largo di maniche su questo fronte). Ma sappiamo che con un buon lavoro di monitoraggio sulla <a href=\"https:\/\/www.serverplan.com\/blog\/search-console-google\/\">Search Console<\/a> puoi migliorare il CTR sugli snippet proprio grazie alla meta description. L&#8217;aggiornamento della documentazione indica 4 modi sbagliati per creare le meta descrizioni:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Si limita a creare una lista di keyword.<\/li><li>Non sintetizza il contenuto della pagina.<\/li><li>Uguale ad altri contenuti e articoli.<\/li><li>Meta descrizione troppo breve.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Quali sono gli esempi di <a href=\"https:\/\/www.serverplan.com\/blog\/come-ottimizzare-la-meta-description\/\">meta description<\/a> per Google che meritano di essere presi in considerazione? Alcune indicazioni ti stupiranno: ecco la lista degli <strong>esempi positivi <\/strong>da tener presente quando si crea una descrizione:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Descrizione dell&#8217;azienda, non della pagina.<\/li><li>Contenuti presenti in pagina.<\/li><li>Sintesi del contenuto on page.<\/li><li>Attenzione per i dettagli.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Questi esempi della meta description per google sono pi\u00f9 specifici. In alcuni casi, ad esempio, pu\u00f2 essere utile dare il benvenuto all&#8217;utente con una sintesi di chi sei. Questo \u00e8 interessante per la home page mentre per la <strong>pagina prodotto di un e-commerce<\/strong> devi essere specifico e andare nel dettaglio. Eccoun esempio di Google<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>&lt;meta name=\"description\" content=\"Self-sharpening mechanical pencil that autocorrects your penmanship. Includes 2B auto-replenishing lead. Available in both Vintage Pink and Schoolbus Yellow. Order 50+ pencils, get free shipping.\">\n<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Va bene usare un riassunto della pagina come meta description ma pu\u00f2 far comodo sapere che per Google \u00e8 ok utilizzare una parte del contenuto on page come descrizione dello snippet. Cos\u00ec puoi utilizzare funzioni che prendono <strong>le prime 140 parole<\/strong>: non \u00e8 la soluzione migliore ma Google accetta questa condizione.<\/p>\n<div style='text-align:center' class='yasr-auto-insert-visitor'><\/div>","protected":false},"excerpt":{"rendered":"<p>Si aggiornano le linee guida per realizzare una meta description Google friendly. Mountain View ha rinfrescato la documentazione sugli snippet che appaiono nei risultati di ricerca indicando esempi di meta descrizioni di buon livello e altri metodi meno efficaci per realizzarle. Nello specifico, Google ha indicato quattro categorie di esempi pi\u00f9 o meno virtuosi, il <\/p>\n","protected":false},"author":5,"featured_media":20489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"yasr_overall_rating":0,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[226],"tags":[267],"class_list":["post-20485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meta description per Google, come deve essere?<\/title>\n<meta name=\"description\" content=\"La meta description per Google \u00e8 un contenuto indicativo e informativo. Quali sono le linee guida da rispettare? 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